Taking on the Big Guys -
A marketing plan for a software company


Situation:
We knew the president of a small software company was serious about marketing when he described his business as having 4 full-time employees, investor backing, a product with potential, but no sales and no experience with marketing.

Our approach:
After meeting with this client, we immediately set to work on a comprehensive marketing plan that would meet the business objectives of the company and consider the unique dimensions of the industry and market. Our marketing plan gave this company an overall strategy and a detailed, time-specific implementation plan addressing all resource requirements and challenges in their marketing environment. We made specific recommendations in all areas of marketing planning including product development, distribution channels, pricing, and integrated promotion.