Case Study List

This client contacted us because they wanted us to analyze potential new market locations for growth and expansion.We conducted a profit and location/growth strategy analysis for this multi-location service organization to help them determine the most appropriate communities and best strategies for expansion and improving their profitability.

We knew the president of a small software company was serious about marketing when he described his business as having 4 full-time employees, investor backing, a product with potential, but no sales and no experience with marketing.

Competition in the retail financial services industry is intense, and getting more so with the proliferation of technology enabling consumers to bank anywhere, anytime. Our client wanted to ensure that their branches were delivering superior customer service to meet the competitive challenges in the marketplace.

Case Studies Understanding the Workplace Climate - Employee / Organizational Climate Surveys Situation: As companies and organizations grow, they find that one way to stay tuned in to their employees attitudes is to conduct an annual or bi-annual survey. Employee...

With tourism driving the economy in an Alberta community, there was a desire to quantify the impact of tourism on the community, to gather information from tourists to ensure their needs were being met, and to identify opportunities for tourism investment.

Prior to committing to construction, an investor wanted to understand market supply and demand for a large seniors’ housing complex in an Alberta community. They also wanted marketing strategy recommendations.

School jurisdictions use research with key education stakeholders to provide valuable input for the strategic education planning process. Research also supplies key “performance measures” to assess the progress being made in achieving the goals in the strategic education plan.

Municipalities and regions want to market their competitive advantages and identify investment opportunities to businesses that may expand local operations or to businesses that may want to locate in the region. Investment Attraction Marketing for a municipality or region bears all the hallmarks of marketing any product or service with some unique and challenging aspects.